Internal · Instagram Kit
For @bookingoptimized
Bio options, your first 9 grid posts, a 2-week content calendar, and three on-brand post templates you can screenshot or recreate in Canva. Everything is written in your voice and matches the site's palette.
Warm + expert (recommended)
Vacation rental listings that actually convert ✷ 20+ yrs in STRs · interior design eye Free listing quick-check ↓
Punchy + bold
Your listing is leaving money on the table. Let's fix it. ✷ Styling · Strategy · Revenue Grab the free quick-check ↓
Quietly confident
Thoughtful styling + smart strategy for short-term rental owners. Free listing quick-check ↓
Link in bio → /links (branded link-in-bio page, replaces Linktree)
20+ years in vacation rentals taught me one thing: the listings that win aren't always the prettiest homes — they're the ones styled and written for the scroll. I'm here to help you fix yours. Save this page, your future bookings will thank you.
#vacationrental #airbnbhost #vrbohost #strinvestor #shorttermrental
Swipe → the 5 things a scroll-stopping cover photo always has. Bright, wide, styled, life inside it, and a clear hero feature. Which one are you missing?
#airbnbtips #airbnbsuperhost #vacationrentalowner #listingoptimization
We didn't renovate. We restyled, reshot, and rewrote the listing. Here's what changed — and why guests started paying more for the exact same square footage.
#beforeandafter #airbnbdesign #strdesign #vacationrental
Your photos, your title, your first 3 lines of copy — they all sell the same thing: a feeling. If yours sells 'a house with beds,' you're competing on price. Sell the feeling, and you compete on value.
#vacationrentalmarketing #airbnbcopy #hospitality
Formula: [Feeling/Vibe] + [Standout Feature] + [Location Hook]. Example: 'Sun-drenched coastal cottage · steps to the dunes.' Drop your current title in the comments — I'll give one a free rewrite.
#airbnbhosttips #vrbo #shorttermrentaltips
A peek at the spreadsheet, the photo annotations, and the prioritized roadmap I send every audit client. No fluff — just the next 10 things to fix, in order of revenue impact.
#listingaudit #airbnbcoach #strconsultant
Stuffing your listing with every amenity checkbox actually hurts you — it dilutes what makes your place special. Pick 5 hero amenities and lead with them in your photos AND your copy.
#airbnbmyths #vacationrentaltips #strstrategy
12 things to fix on your listing this week — no email gate, just download and go. Link in bio under 'Free Listing Quick-Check.' Tell me which one surprised you most.
#freedownload #airbnbhost #vacationrentalowner
That's exactly what The Audit is — $295, a full listing teardown, a prioritized action list, and a 30-minute walkthrough call. Link in bio if you want me to look at yours.
#airbnbconsultant #strcoach #vacationrentalbusiness
| Day | Format | What to post |
|---|---|---|
| Mon · Week 1 | Reel / Intro | Post 01 — Founder intro |
| Wed · Week 1 | Carousel | Post 02 — Cover photo quick win |
| Fri · Week 1 | Before/After | Post 03 — +22% restyle |
| Sat · Week 1 | Story | Poll: 'Is your cover photo working?' (Yes/Not sure) |
| Sun · Week 1 | Quote card | Post 04 — 'Guests book a feeling' |
| Mon · Week 2 | Single tip | Post 05 — Title rewrite formula |
| Tue · Week 2 | Story | Q&A box: 'Drop your listing URL — I'll share one quick fix' |
| Wed · Week 2 | BTS reel | Post 06 — Audit walkthrough |
| Thu · Week 2 | Story | Repost any DMs / saves / shares as social proof |
| Fri · Week 2 | Myth bust | Post 07 — Amenities ≠ bookings |
| Sat · Week 2 | Lead magnet | Post 08 — Free quick-check push |
| Sun · Week 2 | Soft offer | Post 09 — The Audit |
Rhythm: 3 feed posts + 2 stories per week. Repeat the pattern in weeks 3–4 with fresh hooks; the cadence is what compounds.
Three reusable square templates in your palette. Screenshot directly, or recreate in Canva using the same colors (Burgundy #7B1E3A, Cream #F7F3E9, Teal #1B3D4B, Olive #8A8F3D) and Cormorant Garamond + Inter.
Booking Optimized
"Guests don't book homes.
They book a feeling."
@bookingoptimized
Quote Card
Booking Optimized
Quick Win · 01
Rewrite your title with one formula.
[Feeling] + [Standout feature] + [Location hook]
@bookingoptimized
Tip Card
Booking Optimized
Case Study · Coastal Living Room
+22%
nightly rate, 6 weeks after restyling and re-shooting the same room.
@bookingoptimized
Before / After