Internal · Instagram Kit
For @bookingoptimized
Bio options, your first 9 grid posts, a 2-week content calendar, and three on-brand post templates you can screenshot or recreate in Canva. Everything is written in your voice and matches the site's palette.
Warm + expert (recommended)
Vacation rental listings that actually convert ✷ 20+ yrs in STRs · interior design eye Free listing quick-check ↓
Punchy + bold
Your listing is leaving money on the table. Let's fix it. ✷ Styling · Strategy · Revenue Grab the free quick-check ↓
Quietly confident
Thoughtful styling + smart strategy for short-term rental owners. Free listing quick-check ↓
Link in bio → /links (branded link-in-bio page, replaces Linktree)
20+ years in vacation rentals taught me one thing: the listings that win aren't always the prettiest homes they're the ones styled and written for the scroll. I'm here to help you fix yours. Save this page, your future bookings will thank you.
#vacationrental #airbnbhost #vrbohost #strinvestor #shorttermrental
Swipe → the 5 things a scroll-stopping cover photo always has. Bright, wide, styled, life inside it, and a clear hero feature. Which one are you missing?
#airbnbtips #airbnbsuperhost #vacationrentalowner #listingoptimization
We didn't renovate. We restyled, reshot, and rewrote the listing. Here's what changed and why guests started paying more for the exact same square footage.
#beforeandafter #airbnbdesign #strdesign #vacationrental
Your photos, your title, your first 3 lines of copy they all sell the same thing: a feeling. If yours sells 'a house with beds,' you're competing on price. Sell the feeling, and you compete on value.
#vacationrentalmarketing #airbnbcopy #hospitality
Formula: [Feeling/Vibe] + [Standout Feature] + [Location Hook]. Example: 'Sun-drenched coastal cottage · steps to the dunes.' Drop your current title in the comments I'll give one a free rewrite.
#airbnbhosttips #vrbo #shorttermrentaltips
A peek at the spreadsheet, the photo annotations, and the prioritized roadmap I send every audit client. No fluff just the next 10 things to fix, in order of revenue impact.
#listingaudit #airbnbcoach #strconsultant
Stuffing your listing with every amenity checkbox actually hurts you it dilutes what makes your place special. Pick 5 hero amenities and lead with them in your photos AND your copy.
#airbnbmyths #vacationrentaltips #strstrategy
12 things to fix on your listing this week no email gate, just download and go. Link in bio under 'Free Listing Quick-Check.' Tell me which one surprised you most.
#freedownload #airbnbhost #vacationrentalowner
That's exactly what The Audit is $295, a full listing teardown, a prioritized action list, and a 30-minute walkthrough call. Link in bio if you want me to look at yours.
#airbnbconsultant #strcoach #vacationrentalbusiness
| Day | Format | What to post |
|---|---|---|
| Mon · Week 1 | Reel / Intro | Post 01 Founder intro |
| Wed · Week 1 | Carousel | Post 02 Cover photo quick win |
| Fri · Week 1 | Before/After | Post 03 +22% restyle |
| Sat · Week 1 | Story | Poll: 'Is your cover photo working?' (Yes/Not sure) |
| Sun · Week 1 | Quote card | Post 04 'Guests book a feeling' |
| Mon · Week 2 | Single tip | Post 05 Title rewrite formula |
| Tue · Week 2 | Story | Q&A box: 'Drop your listing URL I'll share one quick fix' |
| Wed · Week 2 | BTS reel | Post 06 Audit walkthrough |
| Thu · Week 2 | Story | Repost any DMs / saves / shares as social proof |
| Fri · Week 2 | Myth bust | Post 07 Amenities ≠ bookings |
| Sat · Week 2 | Lead magnet | Post 08 Free quick-check push |
| Sun · Week 2 | Soft offer | Post 09 The Audit |
Rhythm: 3 feed posts + 2 stories per week. Repeat the pattern in weeks 3–4 with fresh hooks; the cadence is what compounds.
Three reusable square templates in your palette. Screenshot directly, or recreate in Canva using the same colors (Burgundy #7B1E3A, Cream #F7F3E9, Teal #1B3D4B, Olive #8A8F3D) and Cormorant Garamond + Inter.
Booking Optimized
"Guests don't book homes.
They book a feeling."
@bookingoptimized
Quote Card
Booking Optimized
Quick Win · 01
Rewrite your title with one formula.
[Feeling] + [Standout feature] + [Location hook]
@bookingoptimized
Tip Card
Booking Optimized
Case Study · Coastal Living Room
+22%
nightly rate, 6 weeks after restyling and re-shooting the same room.
@bookingoptimized
Before / After