01
Listing Audit
A detailed review of your current listing, title, photos, description, amenities, and pricing, with a prioritized roadmap to higher conversion.
Listings That Convert
Helping hosts build vacation rentals guests choose and owners love to run.
Hi, I'm Kerri. For more than 20 years, I've worked behind the scenes helping vacation rental owners and management companies optimize listings, streamline operations, increase revenue, and create exceptional guest experiences. Today, through Booking Optimized, I help hosts build vacation rentals that earn more bookings, stronger reviews, and lasting success.
Listing AuditsStyling DirectionPhoto PrepPricing StrategyGuest ExperienceBrand VoiceListing AuditsStyling DirectionPhoto PrepPricing StrategyGuest ExperienceBrand Voice
The Approach
Every detail of your listing is either earning a booking, or costing you one.
Vacation rental guests decide in seconds. The cover photo, the headline, the way a sofa is staged, the rhythm of your amenities list, together they decide whether your home is a maybe or a must-book.
I combine two decades of operational know-how with a designer's eye to tune every piece. The result: higher conversion, stronger reviews, and a calendar that fills with the right guests at the right rate.
20+
Years in vacation rentals
Design
Interior design background
100%
Owner-focused
Services
A studio approach to short-term rentals.
Engagements are tailored to where your listing is today, from a quick tune-up to a full strategic overhaul.
02
Styling & Staging
Interior-designer-led recommendations that transform good homes into scroll-stopping listings, from color palette to the smallest tabletop detail.
03
Photography Direction
Shot lists, styling prep, and on-site direction so every frame sells the experience guests are actually booking.
04
Revenue Strategy
Pricing, calendar, minimum-stay, and platform positioning, tuned to your market so the right guests find you at the right rate.
Pricing
Three ways to work together.
Start with a focused audit, refresh a single property end-to-end, or partner on a portfolio across the seasons.
The Audit
$295one-time
A focused listing review with a prioritized roadmap you can implement yourself.
- Full listing teardown (title, photos, copy, amenities)
- Comp & pricing snapshot for your market
- Prioritized action list, quick wins first
- 30-minute walkthrough call
The Refresh
$1,250per listing
Audit plus the styling, copy, and shot list to actually transform the listing.
- Everything in The Audit
- Room-by-room styling direction
- Rewritten listing title & description
- Photography shot list + on-call direction
- Two weeks of follow-up support
The Partnership
Customongoing
Hands-on optimization across a portfolio of listings, season after season.
- Everything in The Refresh, for every listing
- Quarterly performance reviews
- Seasonal styling & pricing updates
- Guest experience & review strategy
- Direct line for owner support
Hi, I'm Kerri
Hospitality, run like an art form.
For more than 20 years, I've built my career in hospitality and vacation rental operations across the East Coast, from Lake Lure, North Carolina, to Tybee Island, Georgia, Hilton Head Island, and Charleston, South Carolina. Each market has taught me what drives bookings, creates exceptional guest experiences, and builds profitable vacation rental businesses.
What makes my perspective different is that I don't just teach this business. I've spent more than two decades operating it, partnering with owners and management companies to optimize listings, streamline operations, increase revenue, and create guest experiences that earn lasting loyalty.
Successful vacation rentals don't happen by accident. They're built through thoughtful pricing, strategic marketing, optimized listings, memorable guest experiences, and operational systems that work even when you're not there. That's exactly why I created Booking Optimized.
Whether you're launching your first STR or growing your portfolio, I'm here to help you:
- ✔ Optimize Airbnb & VRBO listings
- ✔ Increase bookings without lowering rates
- ✔ Improve pricing & maximize revenue
- ✔ Create 5-star guest experiences
- ✔ Build efficient SOPs & operating systems
- ✔ Design amenities guests remember
- ✔ Spend less time managing and more time growing
My mission is simple: to help hosts build more profitable, better-run vacation rentals. If you're looking for practical advice backed by more than two decades of hands-on experience, you've come to the right place.
Studio Work
A peek at recent conversions.
Before, after, and the design board behind each one hover to preview, click to see the full studio portfolio.
View the full portfolio
Free Resource
Is your listing leaving money on the table?
Five honest questions to gut-check your listing in under five minutes. If any of them sting, it's a sign you're under-earning, often by thousands a year. Yours free.
Let's Talk
Ready to see what your listing could be earning?
Tell me a little about your property and your goals. I'll respond within two business days with a quick first read and how we might work together.
I take on a limited number of clients each month.